About Us

What we offer

Sera Blu is an online store for women’s clothing, offering thoughtfully selected pieces that fit into daily life. Each collection blend with style, reflecting the modern woman’s rhythm. Every item is chosen to move between work, leisure, and personal moments.

Story behind the name

The name Sera Blu comes from a simple idea: “Sera” evokes the evening, a time of reflection, calm, and transition, while “Blu” suggests openness, clarity. Together, the name reflects the balance between everyday life and moments of personal style that the store aims to bring into every woman’s wardrobe.